Google Takes On WordTracker & Keyword Discovery
Google launched Google Insights for Search yesterday, a free keyword research tool that rivals for-fee keyword services WordTracker and Keyword Discovery.
Regular readers know how fascinated I am with search behavior, so it should come as no surprise that I find Google Insights exceedingly cool.
I’ve only given Insights a short spin around the block but I love what I see so far. You can compare search terms and get data on them back to 2004. You can find related terms and break searches down by categories and/or regions.
As with Google Trends, you can map searches to media coverage. Best of all, you can export your research to a .csv file for use in a spreadsheet.
You can find out what Minnesotans have been searching for within the Sports category during the past 3o days:
- golf
- twins
- mlb
- minnesota twins
- olympics
- nfl
- mn twins
- favre
- tennis
- brett favre
Couple Insights with Google’s recently launched Ad Planner and you can see that Google is beginning to democratize Internet marketing.
Google wants us to buy their adds so they give us all the coolest tools for free in order to make the right decisions. Its great for us, I dont use wordtracker and keyword discovery anymore as I would rather gave country specific (South Africa) Google.co.za results. However its got to be hard for them as they must have lost many clients.
Google wants us to buy their adds so they give us all the coolest tools for free in order to make the right decisions. Its great for us, I dont use wordtracker and keyword discovery anymore as I would rather gave country specific (South Africa) Google.co.za results. However its got to be hard for them as they must have lost many clients.