links for 2008-08-20
August 20, 2008 · Categories: Internet Marketing News, Links
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American Airlines expanded the availability of in-flight Internet access Wednesday, launching airborne e-mail, Web and other online services on some of its longer, nonstop flights.
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Creating a page for your local listing could be a determining factor in your listing’s appearance.
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Amid the constant stream of circulation declines, vanishing ads and staff reductions that have afflicted print newspapers, some major publishers are seeing online-revenue declines for the first time.
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Younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers, the Pew Research Center’s biannual survey on news consumption habits said.
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HP beats the Street and issues an upbeat forecast, Microsoft revises its licensing policy for big customers, and Circuit City says selling the company remains an option. Jim Chesko has details.
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Dwight Silverman shares his thoughts on living 30 days with the second generation iPhone
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Everyday a fiercely competitive battle takes place online over capturing the attention of millions of readers. As a result the blogosphere constantly changes shape and different players thrust forward as content kings for the day. Lately, I have been trying to find out what forces control this volatile scene. I have been looking for recurring themes and hoping to find useful correlations.
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Over the weekend, Microsoft rolled out an update to adCenter. The update released new credit card options for users.
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SearchIgnite has announced the release of the next generation of its media optimization tool. The updates featured in Version 3.0 are:
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What kind of impact will a domain name have on the success of the website hosted there? There are basically two schools of thought around the
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SES is well underway. Yahoo does indenting. Yahoo launches Buzz to all. Is the Olympics killing your earnings? Google Maps phone verification is buggy. Google gets sued, once again. Google leads in satisfaction study. Google sorting web results by date? Google launches a 404 widget.
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Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July ‘06 and rising 35 percent last year alone, reaching 84 million visitors in July, according to comScore.
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YouTube Mobile has enjoyed a happy reception since its debut, expanding to Latin America in February. According to the GoogleBlog, it "continues to grow exponentially," with "hundreds of millions of YouTube videos" viewed from mobile devices each month.
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Most businesses need local online visibility if only so people can find your office for meetings. In the case of retail businesses, the importance of being found in the local sections of search engines is obvious.
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New research findings indicate inbox advertising provides benefits beyond acquisitions alone.
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You can’t afford to blow it when meeting with new clients. Digitas, T3, BBDO Atlanta and others share their secrets for pitching success.
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Even though Google is a $20 billion company, Web search is still in its infancy, several technology experts said Monday, and it’s likely to be years before users will be able to type a question into a search engine and get exactly what they’re looking for.
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Have you ever stumbled upon a site and thought, "Good God almighty, what has this brand done?" Graphics gone awry, no distinct call-to-action, a blinding or bland color scheme — all poor choices on the brand’s part.
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Google rolled out new features today for Website Optimizer, a tool that helps digital marketers and others test and improve the performance of Web pages.
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Consumers who view ads on local media sites are more likely to act on those impressions as opposed to those who view ads on virtual yellow pages, portals or city guides, according to a new study by the Online Publishers Association.
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Unlike eight years ago, paid search campaigns are no longer a hard sell. Still, search marketers say they are haven’t reached the equivalent of marketing nirvana — ensuring that search is always part of an integrated campaign. However, search marketers and others speaking at the Search Engine Strategies conference this week in San Jose, CA, pointed to inroads being made.
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So as a review of some of the topics we’ve covered this year, here’s a quick rundown of my best exercises for maximizing the performance of your e-mail creative.
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In an ideal world, the behavioral targeting news that would have us all talking would include case studies of incredible results, announcements of new and truly beneficial technologies, industry definitions accepted, government bodies and industry representatives in blissful harmony, and educated consumers content to get anonymous, relevant commercial messaging in exchange for the free content they enjoy.
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Let’s talk security and why you should take advantage of Gmail’s recent SSL feature, and why you might want to be careful using other non-SSL webmail services.
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Americans still have a good six months before they lose analog TV reception on Feb. 17, 2009. While civil rights groups complain that the FCC isn’t doing enough to raise awareness of the transition, those consumers who are aware of it, still aren’t buying converter boxes, according to recent research.
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Wireless audio-equipment manufacturers and producers of live events are up in arms against Google’s efforts to open up a little-used patch of radio spectrum.
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The University of Michigan’s quarterly customer satisfaction index came out today, and in the Website category Google came out on top with a score of 86 out of 100 (up 10 percent from last year). Yahoo slipped 3 percent to a score of 77. MSN’s score was flat at 75, and tied with NYTimes.com and ABCNews.com. AOL came in at 69, and that is 3 percent better than last year.
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The real estate slump may still be helping to drag down the economy, but real-estate sites like Trulia and Zillow seem to be holding up just fine. In fact, the number of monthly unique visitors to Trulia has more than doubled to 2.4 million over the past year, according to comScore. Zillow, in contrast, remained steady at 1.9 million U.S. uniques in July.
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For those of you who read WSJ for the articles, the new BlackBerry-compatible WSJ.com Mobile Reader will open up the nasty walled garden that is WSJ.com. The application will be free and most of the content will be open, although there are plans to lock it down in the near future. The application will draw in stories from WSJ.com, AllThingsD.com, and MarketWatch.com.
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A team of developers have partnered to finally bring a legitimate copy and paste solution to the iPhone – one that can actually move data between different applications (previous solutions could only shuffle data within the same app). But as great as it is to see a team of developers work together to overcome one of the iPhone’s shortcomings, it probably won’t see much use.
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The local ABC affiliate dropped by YouNoodle’s offices in San Francisco to get an idea of how useful their new startups valuation predictor is. ABC’s Sue Thompson interviewed CEO Bob Goodson on how the service works, and I dropped in for a cameo and a dose of healthy skepticism.
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TripAdvisor is in an expansive mood. In July, it acquired two small startups, VirtualTourist (user-gen travel guides) and OneTime (booking price comparison). And today it announced a majority investment in FlipKey, a guest review site for vacation home rentals. The amount of the investment was not disclosed.
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It’s been a slow, painful separation that’s taken decades: divorcing Microsoft from its reliance upon per-processor licensing of its software. Today, the company took another hard step toward turning its back on an obsolete practice.
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Just two weeks after the initial update to the iPhone’s second generation firmware, another has appeared with promises of more "bug fixes."
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Inexplicably, for the second time in four days, Palm has leaked and then pulled information from the Web about its (still forthcoming?) Treo Pro (a.k.a. Treo 850) smartphone, a product originally slated for announcement today.
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Two videos on Social Media Releases. Interestingly, both of these (terrific) videos were produced outside the U.S. Not sure what that means.
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New mobile ad spending projections seem to appear every day. One of the latest is from Strategy Analytics, which predicts that advertisers worldwide will spend $2.4 billion on mobile in 2009, up from $1 billion this year.
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While the top reason that respondents reported e-mail as spam was because they had not opted in to mailings, the second was that the material sent did not interest them. More than four out of 10 e-mail users who hit the "spam" button said they had categorized uninteresting mail as junk.
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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