links for 2008-08-21
August 21, 2008 · Categories: Internet Marketing News, Links
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Nearly 9 in 10 people exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media Network study conducted by Arbitron Inc.
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The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country
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Online Job Searchers, those adults who have
conducted an employment search online during the past month, represent a youthful,
educated, racially diverse group, according to consumer and media research firm
Scarborough Research. Scarborough finds that Online Job Searchers are 62 percent
more likely than the total adult population to be ages 18-34; 23 percent more likely to
have at least some college education; and 47 percent more likely to be African-
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Extreme Gamers spend an average of 45 hours a week playing video games and have purchased 24 titles in the past three months, according to Games Segmentation 2008, the most recent report from leading market research company, The NPD Group.
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Some publishers are suspicious about the accuracy of panel-based measurement systems (e.g., comScore, Nielsen NetRatings), believing their count to be grossly underneath the real number of unique visitors to their sites.
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The back-to-school season isn’t just for kids. Now is the time for marketers to get a leg up against the competition and shake off the end-of-summer blues.
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The Wall Street Journal today has an interview with Federal Trade Commissioner Jon Leibowitz regarding the agency’s investigation into marketing to kids. One question deals with digital advertising in particular, and exemplifies how marketers are integrating on multiple platforms to reach kids.
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Despite a weakening U.S. economy during the past year, the level of investment deals and acquisitions involving companies in the online advertising world have remained healthy, says a new report by ContentNext Media.
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Today, there are 262 million domestic mobile subscribers, according to CTIA.org. In 2007, the teen market accounted for roughly 16 million subscribers, according to MultiMedia Intelligence, with 91 percent of females and 78 percent of males having cell phones.
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Microsoft enlists Jerry Seinfeld in ad battle, Salesforce.com boosts profit but disappoints investors, and Intel and Yahoo team up to bring the Web to your TV. Jim Chesko reports.
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The Federal Trade Commission has finalized new rules prohibiting telemarketers from calling consumers with recorded messages, known as robo-calls, unless consumers give their permission first. One exception to the new rules: political robo-calls.
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In fact, most conversion actions are incremental micro-events that reduce friction and allow a visitor to continue moving toward your ultimate desired outcome. That outcome may not occur during their current visit — it may be delayed for months, or even years. The key criterion for defining conversion actions is that they must be measurable and have a clear value.
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Ladies and gentlemen, another guide has seen the light of day! Hooray! Our newest debut is The Professional’s Guide to Advanced Search Operators. Available in web and document format, it covers advanced searching and identifies various search operators that can help with competitive analysis, keyword research, site auditing, link building, and more. The guide also shares some valuable SEO tools available on the web.
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When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). Local media sites see a higher percentage of visitors taking actions on local ads compared to a user review site or a portal.
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As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its Olympic content. But if your in management, don’t freak out. Peak time for your employees’ daily Olympic fix is lunch time. Check out this data from Nielsen Online.
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How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.
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Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
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How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.
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In what could be dire news for the world’s #2 search provider, as Nielsen Online reports, Yahoo in July lost a full 11% of the US-based search traffic it had the previous year, down to only 17.4% of the nation’s searches, or about 1.4 billion.
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Three of American Airlines’ routes out of New York will get in-flight Wi-Fi: Los Angeles, Miami, and San Francisco. The service will be available on all Boeing 767-200 planes in the fleet.
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Two new AIM updates geared toward keeping the mobile user connected, were launched by AOL this morning: AIM Express (IE6 & 7, Firefox 2 & 3, and Safari 2 & 3) and AIM for Windows Mobile (5 & 6).
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To remain competitive as user activity levels off, eBay has announced that Buy it Now sales will incur a reduced flat fee for an extended listing period.
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In its latest Stop||Watch commercial rankings, TiVo found that, while viewers fast-forward through most paid advertisements, movie trailers are among the least skipped.
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Bloggers have uncovered paperwork for two possible applications from Microsoft having to do with keeping the details of a user’s browsing session private.
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Today, IBM announced a $300 million investment around building upon its 154 existing data centers in 2008, with the addition of 13 new "Business Resilience" service delivery centers in ten countries, including the US.
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If you own or run a website and are not following these six tactics for properly linking your website together then you’re losing Google traffic as you read this. First some definitions. Internal linking is the links on your website that point to other pages within your same website. External linking is when you link to another website. Tactics are specific things to do to achieve desired results, or any mode of procedure for gaining advantage or success.
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To successfully engage in Actionable Listening, the corporation must make an investment not only in Monitoring tools but in providing infrastructure changes that back-up the lip-service with speedy and effective results.
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One of the biggest trends shaping technology today is called "cloud computing." Consumers and business are moving more of their data off their computers and into rich Internet applications that are available everywhere – e.g. "the cloud." You can experience this for yourself on sites like Yahoo Mail, Google Docs, Salesforce.com and Mint.com.
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The majority of the UK’s advertising growth in 2007 came on the Internet. Ofcom, the country’s telecommunications authority, said in August 2008 that online ad spending had risen an average of 70.2% in each of the past five years, and reached £2.8 billion ($5.6 billion) last year.
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It is a worldwide phenomenon predicted to generate $4.5 billion in 2012, up from $1.2 billion in 2008, according to In-Stat. The research company said the technology’s mainstreaming would drive growth in what was once a plaything mainly for students and young adults.
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Summer is the busiest time for car hire companies, and this applies to their websites as well. Weâ??ve recently carried out some analysis of car hire search behaviour in the UK, and I wanted to share some of the key finding here.
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After winning 8 gold medals, it is no surprise that Michael Phelps tops the list of most searched for Olympic athletes in the week to 16th August 2008. The following chart shows the five most searched for Olympic athletes last week – with searches for "Michael Phelps" more than three times higher than for "Shawn Johnson", the gold medal winning US gymnast.
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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