Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal. The ads were created by McFarlane’s animation team so they have the same look and feel of the content itself. Burger King is also featuring the animated shorts on their YouTube channel.
This is a creative way of integrating advertising into content that feels a lot less intrusive and interrruptive than traditional advertising techniques. (Via ClickZ).
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