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Burger King/Seth McFarlane Ad Deal

has teamed up with creator to sponsor his Web site through an advertising/product placement deal. The ads were created by McFarlane’s animation team so they have the same look and feel of the content itself.  Burger King is also featuring the animated shorts .

This is a creative way of integrating advertising into content that feels a lot less intrusive and interrruptive than traditional advertising techniques. ().

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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