Michele Bachmann’s GEO-Targeted Google Attack Ad
October 31, 2008 · Categories: Advertising, Internet Marketing News, Local Internet Marketing, Minnesota, Political Marketing, Search Engine Marketing · View Comments
The Michele Bachmann campaign has purchased Google AdSense ads that are geo-targeted and anti-Elwyn Tinklenberg. Kris Jensen, my colleague at Tunheim Partners, noticed the ads after searching for population numbers for Detroit Lakes, Minnesota.
He arrived at this page on idcide.com (note that these ads run in rotation so you may not see it if you [...]
Truthsourcing
October 30, 2008 · Categories: Citizen Journalism, Online Behavior, Online Communication, Online Journalism, Political Marketing · View Comments
On the way to work this morning National Public Radio aired a segment about how 527 groups weren’t having much success with their attack ads this election cycle.
The story blamed attack ads’ ineffectiveness on lack of resources; in this economy, everyone is tapped out and these groups just cannot afford to air the commercials as [...]
Social Media Is Mainstream
I don't have much time today but I wanted to share this with you because I love this stuff: Josh Bernoff at the Groundswell blog posted New 2008 Social Technographics data reveals rapid growth in adoption. The piece is a superb statistical breakdown of the different types of social media users. It's a must read for [...]Cabinet Level Technology Position
Democratic presidential candidate Barack Obama has promised to create a cabinet-level Chief Technology Officer position for the United States should he win, reports iMedia Connection:Bill Tancer Speech – What Search Activity Tells Us About Society
October 22, 2008 · Categories: Conference/Event, Internet Marketing News, Online Behavior, Search Engine Marketing, Video · View Comments
Bill Tancer, author of Click: What Millions Of People Are Doing Online And Why It Matters, gives a keynote speech at the SMX East search marketing conference:
The Ultimate Internet Marketer
October 20, 2008 · Categories: Marketing Trends, Online Behavior, Online Communication, Organizational Dynamics, Trends · View Comments
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Like most people who really love what they do, I think a lot about what skills, knowledge, experience and qualities are needed to excel in my field.
By identifying and articulating such job qualifications, as it were, I can assess my own strengths and weaknesses and improve myself or find the [...]
Microsoft Is Suddenly Relevant
October 17, 2008 · Categories: Internet Marketing News, Search Engine Marketing, Social Networking · View Comments
Two recent developments make Microsoft suddenly a lot more relevant to search engine marketing:
Last week, Facebook integrated Microsoft’s search engine, Live.com, into their network so in addition to searching Facebook itself, you can now search the web within Facebook.
Additionally, Microsoft extended their banner ad deal with Facebook to include search advertising as well. [...]
Blog Action Day – World Poverty
October 15, 2008 · Categories: Client News, Conference/Event, Ecommerce, Trends, Web 2.0 · View Comments
I probably shouldn’t admit this, but I just learned about Blog Action Day today. According to the Blog Action Day web site, it "is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day. Our aim is to raise awareness and [...]
The Move To WordPress
I have decided to move this blog from TypePad to WordPress. TypePad is a fine service and perfectly suitable for beginning and intermediate bloggers but I need more flexibility and marketing muscle than it can currently offer, so I’ve decided to use WordPress. In order to get the most out of WordPress, I will host it myself. The [...]Search Engine Optimization Tips For Bloggers
October 9, 2008 · Categories: Blog Marketing, Link Building, Search Engine Marketing, Social Bookmarking, Social Networking · View Comments
I will be offering SEO tips for bloggers at tonight’s WCCO Webinar, so I thought I’d share. If you are going to attend, please do say hi.
Search engine optimization fundamentals: The StepForth blog has a series of articles on how to optimize for Google in three parts that are the best I’ve read for [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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