Obama’s Multichannel Marketing
November 24, 2008 · Categories: Advertising, Blog Marketing, Demographics, Email Marketing, Internet Marketing News, Marketing Trends, Micromarketing, Mobile Marketing, Online Advertising, Online Communication, Online PR, Online Strategy, Photo Sharing, Political Marketing, Search Engine Marketing, Social Networking, Text Messaging, Video Games, Video Marketing, Widget Marketing · View Comments
I am a big advocate of multichannel marketing. I don’t think you can force people to use the tools you want them to use to consumer your message, you need to talk to them with the tools they like or they just wont notice you.
The Obama campaign was impossible to ignore; it was simply everywhere. [...]
Google Let’s Users Customize Search Results
November 22, 2008 · Categories: Consumer Generated Media, Conversational Marketing, Reputation Management, Search Engine Marketing, Video, Wiki · View Comments
Google has released what they call Google Search Wiki. Search Wiki is essentially the ability of logged-in users to add comments to search results, to be able to promote certain links to the top of the results for a given search, and to add your own URLs to a given search.
It is unclear whether Google [...]
24: The Unaired 1994 Pilot
With the new season of 24 set to air this Sunday, I thought you might find this amusing:Obama’s Millennial Marketers
November 19, 2008 · Categories: Conversational Marketing, Demographics, Language, Online Communication, Political Marketing, Social Networking · View Comments
So what is it about the Millennials that made them such effective advocates for Barack Obama?
For the first article in this series about Barack Obama’s online marketing campaign, I took a look at the product itself, candidate Obama. But a leader is no such thing without followers, so today I’ll examine them. And while people [...]
Barack Obama Online
November 18, 2008 · Categories: Demographics, Online Behavior, Organizational Dynamics, Political Marketing · View Comments
There is a time-tested axiom in American politics: Show me a candidate who’s relying on the youth vote and I’ll show you a loser. Barack Obama did and as we know, he ain’t no loser.
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of [...]
Broadband Bionic Contact Lenses
November 15, 2008 · Categories: Augmented Reality, Local Internet Marketing, Mobile Marketing, Technology, Video · View Comments
“Bionic” contact lens prototypes are in development that give us a glimpse into the future of online and location-specific communication. These electronic contact lenses could potentially offer users broadband Internet access that would enable augmented reality, zoom-in vision, and location-based messaging.
Here’s the future as envisioned in the Arnold Schwarzenegger movie The Terminator:
And here’s the not-too-distant [...]
The Matrix On Windows
What if The Matrix ran on Windows?CNN Debuts Hologram Technology
November 6, 2008 · Categories: Internet Marketing News, Technology, Trends, Video, Virtual Worlds Marketing · View Comments
CNN debuted live hologram technology during their election night coverage. While very cool stuff, it felt a bit gratuitous, like they were doing it simply because they could.
I don’t doubt this technology will be widely adopted but it doesn’t seem as much of a breakthrough as it might at first glance. I don’t know how [...]
New Media & Minnesota Political News Coverage
November 5, 2008 · Categories: Citizen Journalism, Minnesota, Online Journalism, Political Marketing, Video · View Comments
My employer, Tunheim Partners, holds a “Battleground Breakfast” every election season the day of the vote. It’s a chance for us news and politics junkies to get together and discuss the election. The panel discussion this year addressed how New Media has effected political news coverage.
Our panelists were Minnesota Public Radio reporter (and blogger at [...]
Will Google Predict The Election?
November 3, 2008 · Categories: Keyword Research, Online Behavior, Political Marketing, Search Engine Marketing · View Comments
Can Google predict the election?
That’s the question we keyword research geeks really want answered. But we’ll have to wait another day for that.
Meanwhile, we certainly can learn something about the interest and passion behind the searches for “John McCain” and “Barack Obama.”
Let’s start with head-to-head generic candidate name searches. The following graph compares last name [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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