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CNN Debuts Hologram Technology

CNN debuted live hologram technology during their election night coverage. While very cool stuff, it felt a bit gratuitous, like they were doing it simply because they could.

I don’t doubt this technology will be widely adopted but it doesn’t seem as much of a breakthrough as it might at first glance. I don’t know how much more insight you can garner from the use of holograms. It’s sorta like having a journalist reporting live from the scene!! of a crime when the visual is simply a reporter standing in front of yellow police tape.

I could see holograms providing more insight during interviews with uncooperative or uncomfortable subjects like you might see on 60 Minutes where you can pick up clues from a person’s body language.

But if you really want to impress me, anyway, put those holograms into my living room.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

6 Comments

  1. James Spinosa on November 7, 2008 at 4:17 00 am CST

    I found it pretty funny that CNN was being so gimmicky during the election coverage, it went well with their 12 political analysts.



  2. James Spinosa on November 6, 2008 at 11:17 54 pm CST

    I found it pretty funny that CNN was being so gimmicky during the election coverage, it went well with their 12 political analysts.



  3. kurtis schumm on December 11, 2008 at 7:12 00 pm CST

    So could the people in the studio see the hologram, or was it only viewable on screen?



  4. kurtis schumm on December 11, 2008 at 2:12 04 pm CST

    So could the people in the studio see the hologram, or was it only viewable on screen?



  5. deerickson on December 12, 2008 at 6:40 00 pm CST

    Great question! Unfortunately, I have no idea what the answer is. 🙁



  6. deerickson on December 12, 2008 at 1:40 57 pm CST

    Great question! Unfortunately, I have no idea what the answer is. 🙁



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