Top 20 Political Viral Videos Of 2008

December 31, 2008 · Categories: Political Marketing, Video, Video Marketing, Viral Marketing · View Comments 
Happy New Year, y’all. Thanks for putting up with me this year. Here’s wishing you all prosperity and good fortune in the coming year. Be safe.

Obama’s Web Site – A Grassroots Online Application

As I said in the previous post in this series, the Obama campaign understood the power of social networks so thoroughly that they made social networking technology the foundation of their campaign Web site. The primary purposes of the Obama campaign site were to 1) market the candidate, 2) raise funds, 3) connect supporters, 4) organize [...]

Blogging For Jobs – Interview Notes

I was quoted in an article on blogging to position yourself as an expert when trying to land internships and/or entry level positions. The piece by Heather Huhman, titled Start A Blog, Establish Credibility, was published on December 23 at Examiner.com. There is a lot of great advice in the article, so I encourage you [...]

Interview Notes – Obama 2.0

I’ve always wished that reporters would publish the transcript or full notes of the interviews they conduct so you can understand the context of the interview and benefit from their subject’s entire insight into the topic at hand. I understand that there are issues of protecting anonymous sources and simple kindness by not publishing inarticulate excerpts [...]

YouTube & You Too! Video Marketing For Recruiting

This is the presentation I gave today during a Webcast for the Human Capital Institute about using online video for recruiting. My employer, Tunheim Partners, has a recruiting communications practice of which the online component is a large part, so I had a particular fascination with the subject. I hope to post the actual Webcast [...]

Where The Hell Is Matt?

By now you’ve probably seen Matt Harding’s videos of himself dancing around the world. The Where The Hell Is Matt videos are the very definition of a viral video and they illustrate how you can’t just make a video go viral out of thin air. This is the most recent video: [A MINNESOTA ASIDE: The song [...]

Online Personas – Commonweath Club Panel Discussion

I stumbled across this panel discussion on Fora.tv between Robin Harper, the Vice President of Community for Second Life; Facebook founder and CEO, Mark Zuckerberg; Shawn Gold, Senior Vice President of MySpace; and Reid Hoffman, a founder and CEO of LinkedIn. The panel was held on November 30th, 2006, at the Commonwealth Club in San Francisco, [...]

Barack Obama’s Use Of Social Networking

December 12, 2008 · Categories: Political Marketing, Social Networking, Web 2.0 · View Comments 
Perhaps the single most important ingredient to Obama’s online success was his campaign’s thorough understanding of social networks. That understanding is unsurprising, given, as I said in a previous post, Chris Hughes, a former Facebook founder, ran Obama’s new media campaign. But it is probably the single most significant factor in the monumental strides the [...]

My.net – Online Behavior & The Future of Communications

I will be speaking before the Twin Cities Web Design & Standards User Group and the Minnesota MySQL+PHP User Group this Monday night, December 15 at the Joke Joint Comedy Club, Ramada Mall of America. Feel free to register if you’re interested. If you attend, please do stop by and say hi. The event [...]

Peter Shankman Takes A PR Tour Of Mall Of America

December 8, 2008 · Categories: Interviews, Minnesota, Video · View Comments 
Peter Shankman, owner of Help A Reporter Out, was recently in town and while he was here he took a PR tour of Mall of America with the MOA’s PR Coordinator, Bridget Jewell, leading the way:

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