Top 20 Political Viral Videos Of 2008
December 31, 2008 · Categories: Political Marketing, Video, Video Marketing, Viral Marketing · View Comments
Happy New Year, y’all. Thanks for putting up with me this year. Here’s wishing you all prosperity and good fortune in the coming year. Be safe.
Obama’s Web Site – A Grassroots Online Application
December 31, 2008 · Categories: Online Behavior, Online Communication, Online Strategy, Political Marketing, Productivity, Search Engine Marketing, Social Networking, Technology, Video, Web 2.0, Web Design/Development · View Comments
As I said in the previous post in this series, the Obama campaign understood the power of social networks so thoroughly that they made social networking technology the foundation of their campaign Web site.
The primary purposes of the Obama campaign site were to 1) market the candidate, 2) raise funds, 3) connect supporters, 4) organize [...]
Blogging For Jobs – Interview Notes
December 25, 2008 · Categories: Blog Marketing, Citizen Journalism, Expert Positioning, Interview Notes, Marketing Trends, Online PR, Reputation Management, Social Networking, Trends · View Comments
I was quoted in an article on blogging to position yourself as an expert when trying to land internships and/or entry level positions. The piece by Heather Huhman, titled Start A Blog, Establish Credibility, was published on December 23 at Examiner.com. There is a lot of great advice in the article, so I encourage you [...]
Interview Notes – Obama 2.0
December 23, 2008 · Categories: Interview Notes, Interviews, Online Journalism, Political Marketing, Web 2.0 · View Comments
I’ve always wished that reporters would publish the transcript or full notes of the interviews they conduct so you can understand the context of the interview and benefit from their subject’s entire insight into the topic at hand.
I understand that there are issues of protecting anonymous sources and simple kindness by not publishing inarticulate excerpts [...]
YouTube & You Too! Video Marketing For Recruiting
December 17, 2008 · Categories: Online Behavior, Online Communication, Online PR, Online Strategy, Reputation Management, Video Marketing, Viral Marketing, Web 2.0 · View Comments
This is the presentation I gave today during a Webcast for the Human Capital Institute about using online video for recruiting. My employer, Tunheim Partners, has a recruiting communications practice of which the online component is a large part, so I had a particular fascination with the subject. I hope to post the actual Webcast [...]
Where The Hell Is Matt?
December 15, 2008 · Categories: Consumer Generated Media, Minnesota, Online Communication, Video, Video Marketing · View Comments
By now you’ve probably seen Matt Harding’s videos of himself dancing around the world. The Where The Hell Is Matt videos are the very definition of a viral video and they illustrate how you can’t just make a video go viral out of thin air. This is the most recent video:
[A MINNESOTA ASIDE: The song [...]
Online Personas – Commonweath Club Panel Discussion
December 13, 2008 · Categories: Conference/Event, Internet Branding, Online Behavior, Online Communication, Social Networking, Video, Virtual Worlds Marketing · View Comments
I stumbled across this panel discussion on Fora.tv between Robin Harper, the Vice President of Community for Second Life; Facebook founder and CEO, Mark Zuckerberg; Shawn Gold, Senior Vice President of MySpace; and Reid Hoffman, a founder and CEO of LinkedIn.
The panel was held on November 30th, 2006, at the Commonwealth Club in San Francisco, [...]
Barack Obama’s Use Of Social Networking
Perhaps the single most important ingredient to Obama’s online success was his campaign’s thorough understanding of social networks. That understanding is unsurprising, given, as I said in a previous post, Chris Hughes, a former Facebook founder, ran Obama’s new media campaign. But it is probably the single most significant factor in the monumental strides the [...]My.net – Online Behavior & The Future of Communications
December 12, 2008 · Categories: Conference/Event, Minnesota, Online Behavior, Online Communication, Web 2.0, Web Design/Development · View Comments
I will be speaking before the Twin Cities Web Design & Standards User Group and the Minnesota MySQL+PHP User Group this Monday night, December 15 at the Joke Joint Comedy Club, Ramada Mall of America.
Feel free to register if you’re interested. If you attend, please do stop by and say hi. The event [...]




