Peter Shankman, owner of Help A Reporter Out, was recently in town and while he was here he took a PR tour of Mall of America with the MOA’s PR Coordinator, Bridget Jewell, leading the way:
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While it was neat to see the mall – Peter didn’t let her answer his question on how they advertise! I was interested to hear how such a big collection of media, retail and entertainment goes about reaching it’s target audience in hard times – but instead got a headache from the bouncy camera shots. Oh, well.
This video absolutely blows! Learn how to shoot and edit video properly, and while you’re at it, learn how to interview effectively. The latter does NOT include interrupting the interviewee with idiotic comments. Remember that you are not the star of the interview.