Star Tribune Online
January 30, 2009 · Categories: Local Internet Marketing, Minnesota, Online Communication, Online Journalism, Online Strategy, Technology, Video · View Comments
Yesterday, David Brauer did a nice piece on the Star Tribune’s first online experiment in 1981. Here’s the video he posted along with the story:
The commenters on the story include people who actually participated in these services. It’s absolutely fascinating to read their input.
I immediately thought of Star Tribune Online, the paper’s proprietary AOL-like for-fee [...]
Ten Essential Tips For Getting The Most Out Of HARO & ProfNet
January 21, 2009 · Categories: Expert Positioning, Interview Notes, Interviews, Online Journalism, Online PR, Reputation Management · View Comments
I use both ProfNet & Help A Reporter Out (HARO) daily and I absolutely love them. If you’re unfamiliar with them, both are email updates that allow reporters to find sources by posing a question to the services’ subscribers who then answer the reporter directly. Most of the subscribers are public relations professionals. ProfNet is [...]
Barack Obama’s Inauguration Online
Considering how much I have written about Barack Obama’s online marketing, I suppose I’d be remiss if I didn’t post a live video stream of this historic inauguration here. Here’s MSNBC’s coverage: .msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; [...]How Did New Technologies Play a Role in Obama’s Campaign? – Interview Notes
Sean Maher of the Oakland Tribune interviewed me last week for his story published yesterday, Obama’s technology in campaigning a potential tool for governing. Sean’s question was How did new technologies play a role in Obama’s campaign? This was my response: There is a LOT to talk about on your subject because the Obama campaign ran [...]Using Viral Video Marketing For Recruiting & Talent Acquisition
January 15, 2009 · Categories: Conference/Event, Online Communication, Online Strategy, Reputation Management, Search Engine Marketing, Social Networking, Trends, Video, Video Marketing, Videocasting, Viral Marketing · View Comments
Last month I posted the slide show for my webinar for the Human Capital Institute on YouTube & You Too! Video Marketing For Recruiting and promised to post the actual Webcast when it was available. It’s available:
Brazen Comment Spam
This comment spam was submitted yesterday to my blog: So, if I want to keep you from spamming my blog, I need to let you spam me through email?!?Expert Positioning Using LinkedIn
January 9, 2009 · Categories: Citizen Marketing/Branding, Expert Positioning, Internet Branding, Marketing Trends, Online Communication, Reputation Management, Search Engine Marketing, Social Networking · View Comments
This is a presentation I recently gave about how individuals can use LinkedIn to position themselves as experts:
Why Television Advertising Can Still Work
I’ve spent a lot of time discussing how the traditional advertising model is broken. But people still spend a lot of money on it, so what’s going on? Mostly I’ve argued that the broadcast model of advertising is insanely inefficient: Throwing ideas out to a sea of random people in hopes of getting the attention of [...]Top 10 Internet Marketing Blog Posts Of 2008
These are based on page views. So, without further ado, these were the ten most popular posts on this blog for 2008: Does Barack Obama’s Youth Vote Signal A Generational & Political Shift? Barack Obama Online Brett Favre Saga In Search – Vikings Uniform Photo Drives Traffic Mobile Commerce – iPhone Or T-Mobile G1? Social Networking Statistics Marketing To Millennials Presentation Obama’s [...]Barack Obama’s Online Fundraising Machine
January 1, 2009 · Categories: Citizen Marketing/Branding, Ecommerce, Email Marketing, Online Strategy, Political Marketing, Social Networking, Video, Video Marketing, Web Design/Development · View Comments
Howard Dean’s 2004 Democratic primary candidacy pioneered online fundraising by proving it could work and provided a sort of proof of concept for using online social networking tools through Meetup.
Barack Obama perfected online fundraising by combining it with social networking and throwing in a dash of the subscription model used by such software-as-a-service companies as [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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