Feedly

Someone at work asked me recently if they needed to be on .

While I find FriendFeed fascinating and I understand it’s allure, at this point its practicality as a communications medium is limited.  Limited to and his friends and admirers. I figured that once the audience diversifies beyond the usual suspects of social media/technology geeks, I’d start paying closer attention.

That was until I came across on, of course, . I have spent little time following my feeds in of late because I haven’t had enough time. Feedly is a Firefox add-on that makes it much easier to digest the zillion feeds to which I subscribe:

As you can see, Feedly displays your Google Reader feeds in an extremely useful fashion, highlighting the items that have gained some measure of popularity or attention, helping the more interesting content to rise to the top.

features a video interview with Feedly’s founder who, in the first part of the video, provides a superb explanation of how conversations occur on social media sites. In the second half, he describes how Feedly discovers those conversations and makes it easy to join them.

Feedly has just become my default tool for following my feeds.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

4 Comments

  1. Edwin Khodabakchian on February 16, 2009 at 5:27 00 pm CDT

    Thank you very much for the review!



  2. Edwin Khodabakchian on February 16, 2009 at 12:27 12 pm CDT

    Thank you very much for the review!



  3. Reviews « Building Feedly on February 18, 2009 at 5:10 30 pm CDT

    […] some measure of popularity or attention, helping the more interesting content to rise to the top. http://e-strategyblog.com/2009/02/feedly-rss-reader-conversation-discovery-engine/ It combines inputs from Google Reader, friendfeed, twitter, and elsewhere to make an interesting […]



  4. […] some measure of popularity or attention, helping the more interesting content to rise to the top. http://e-strategyblog.com/2009/02/feedly-rss-reader-conversation-discovery-engine/ It combines inputs from Google Reader, friendfeed, twitter, and elsewhere to make an interesting […]