Fundraising Through Facebook Feeds

It makes sense that I would see this on Jon Gordon‘s Facebook status update…the Jon Gordon of Future Tense fame:

Jon Gordon's Facebook Feed: MPR Fund Drive - 02/19/09

Very smart. There is a much greater likelihood of members of his network reading the message because by updating his status with a fund drive pitch, that pitch will end up in his friends’ activity feed, the area of Facebook to which people give the preponderance of their attention. Nonprofits take note.

Keep in mind, too, that Gordon is talking to his own personal network, not that of his employer and because of that, the message carries much more weight because it comes from Gordon himself.

This, too, reinforces the point I’ve made before that increasingly, employers will not just evaluate a potential employee on their own merits but the personal network that they bring with them.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.