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Where Social Technology Is Going

I’ve been swamped for the past two weeks. I apologize for the lack of updates but today I’ve resolved to at least get out some some shorter posts while I work on the analysis pieces that I prefer.

I just finished Groundswell by Charlene Li and Joshh Bernoff. It is a fantastic book that I cannot recommend highly enough. It is particularly helpful to those who are trying to sell the value of social technology to reluctant decision makers within their own organizations.

In the following video, Forrester Research’s Rebecca Jennings discusses a central premise of the book:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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