Where Social Technology Is Going

I’ve been swamped for the past two weeks. I apologize for the lack of updates but today I’ve resolved to at least get out some some shorter posts while I work on the analysis pieces that I prefer.

I just finished Groundswell by Charlene Li and Joshh Bernoff. It is a fantastic book that I cannot recommend highly enough. It is particularly helpful to those who are trying to sell the value of social technology to reluctant decision makers within their own organizations.

In the following video, Forrester Research’s Rebecca Jennings discusses a central premise of the book:

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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