Heather Locklear Can Help You Sell Social Media
March 31, 2009 · Categories: Citizen Marketing/Branding, Conversational Marketing, Social Networking, Video · View Comments
If you’re having trouble convincing those reluctant decision makers about the value of social media, show them this video of big-haired Heather Locklear telling two friends and so on and so on and tell them to substitute the words “two friends” with “a thousand friends,” and so on…
17 Web Analytics Tools To Understand Who, What, Why, Where & How People Are Using Your Site
March 30, 2009 · Categories: Analytics, Blog Marketing, Links, Online Behavior, Search Engine Marketing, Tools, Usability, Web Design/Development · View Comments
UPDATED: 4/11/09.
Google Analytics – Google’s free Web traffic analysis tool.
Google Webmaster Central
Yahoo! Web Analytics – will be made available to a wide range of Yahoo!’s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009.
Yahoo Site Explorer
MyBlogLog – Social network for blogs that also offers click-behavior analytics.
Quantcast – Free stats [...]
Future Shock: We Are Living In Exponential Times
One of my favorite books is Heidi & Alvin Toffler’s classic book Future Shock, which is perhaps even more timely today than when it was written, if that’s possible. The following is a fantastic presentation that powerfully illustrates the pace of change we experience (found via Melissa, my Facebook buddy):The One Big Thing: Why Boomers Are Diving Into The Social Media Waters
March 27, 2009 · Categories: Demographics, Marketing Trends, Online Behavior, Polls/Surveys, Social Networking, Statistics, Trends · View Comments
It should come as no surprise that Boomers are joining social networks in a big way. I’ve been noticing this anecdotally for some time. But now we have survey statistics, thanks to a new study by Accenture (via Steve Rubel).
The study reveals that Boomers are the fastest-growing users of social networking sites and they’re starting [...]
How To Add Google’s Friend Connect To Your Site
March 26, 2009 · Categories: Blog Marketing, Conversational Marketing, Marketing Trends, Social Networking, Trends, Video · View Comments
I don’t know if Facebook Connect or Google’s Friend Connect are quite ready for prime time yet, especially the feature for adding a comments function to sites like blogs that already have one, but I am seeing both on more and more sites that I visit, so perhaps they are starting to take hold.
Here’s [...]
From Facebook Video to Whitehouse.gov: President Obama Crowdsources American Economic Priorities
March 25, 2009 · Categories: Direct Marketing, Internet Marketing News, Political Marketing, Social Networking, Trends, Video, Video Marketing · View Comments
About two hours before President Barack Obama’s press conference last night, I saw this update in my Facebook feed:
Here’s the actual video:
Inviting Americans to submit their questions about the economy to the President and giving them a chance to have them addressed not only helps the President burst the White House bubble, it invests those [...]
Fourteen Keyword Research Tools To Determine What People Want
March 24, 2009 · Categories: Analytics, Keyword Research, Online Behavior, Online Communication, Search Engine Marketing, Tools · View Comments
One source of keywords are on the search engine results pages (SERPs) themselves: You will often see links to related searches in the SERPs. You can also find keywords from your web site’s own traffic analytics program.
The following list of 14+ keyword research tools to help you understand what people are searching for, and, therefore, [...]
South By Southwest Interactive Highlights
Video highlights from the 2009 SXSW Interactive festival:Social Networking For Business – Interview Notes
March 18, 2009 · Categories: Direct Marketing, Interview Notes, Marketing Trends, Social Networking, Trends · View Comments
This is my response to a question from a reporter for a jewelry trade publication last December, who wanted “a professional that has done research on, or has knowledge of, how effective social networking sites (Facebook, MySpace) are for businesses.”
Social networking sites can be very effective as a direct marketing relationship building/maintenance tool for [...]
Punch Pizza Featured On Fox News
March 17, 2009 · Categories: Client News, Email Marketing, Local Internet Marketing, Marketing Trends, Social Networking, Trends, Video · View Comments
My favorite pizza place, Punch Pizza, and a client of my employer Tunheim Partners, was featured on a Fox News segment last night about the economy and the proliferation of online coupons. Very cool:
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
My Employer:
