14 Keyword Research Tools To Determine What People Want

Google Suggest - Keyword Research

UPDATED: 2/18/15. One source of keywords are on the search engine results pages (SERPs) themselves: You will often see links to related searches in the SERPs. You can also find keywords from your web site’s own traffic analytics program.

The following list of 14+ keyword research tools to help you understand what people are searching for, and, therefore, what people want. Lucky you!

  1. Google Trends Explorer – Full-featured keyword research tool.
  2. Google Trends – See what is currently trending in search.
  3. Google Suggest – Provides related search terms in a drop down menu as you type. YouTube has the same feature for video-related search terms.
  4. Ubersuggest – This is Google Suggest on steroids!
  5. Google AdWords Keyword Planner – Keyword research for commercial search terms that are bid upon for Google ads.
  6. Microsoft AdCenter Labs has a whole host of keyword research tools, including a and search funnels tool, audience intelligence tools.
  7. KeywordDiscovery – Full featured, subscription-based keyword research tool. Free version. Keyword Directory – identify specific search terms that drive traffic to web sites within each industry category.
  8. WordTracker – Full featured, subscription-based keyword research tool. Free version.
  9. Compete – Full featured search analytics tool with limited free access.
  10. SEMRush – This is a for-fee tool that I use extensively. They collect their own keyword data, so it’s a great way to fill the void left by Google Analytics’ damn (not provided)
  11. KeywordSpy – Actually lets you spy on the search advertising activity of a given domain.
  12. KeywordTool.io – Keyword research for Google, YouTube, Bing and App Store, all in one tool.
  13. FollowerWonk – Point it at any Twitter account and get word clouds of keywords used most frequently in that account’s Tweets.
  14. Yoast Suggest – Export results in a CSV file.

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14 Keyword Research Tools To Determine What People Want
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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

5 Comments

  1. Manish Pandey on March 25, 2009 at 2:18 00 pm CDT

    Very good collection David. Thanks for sharing.



  2. Manish Pandey on March 25, 2009 at 9:18 26 am CDT

    Very good collection David. Thanks for sharing.



  3. Brenda Heisler on March 26, 2009 at 3:27 00 am CDT

    Thanks so much David for compiling such a great list of tools. I’ve never tried any of them. Should be valuable to everyone.



  4. Brenda Heisler on March 25, 2009 at 10:27 52 pm CDT

    Thanks so much David for compiling such a great list of tools. I’ve never tried any of them. Should be valuable to everyone.



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