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Consumer Psychology In A Recession

John Quelch, a professor at Harvard Business School, discusses how companies can succeed in a tough economy if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

1 Comment

  1. Therapy online on February 13, 2011 at 6:48 00 am CST

    The video is great! I learn a lot from it and they are both very professional!

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