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Price Comparison On The Store Floor

Mobile applications like pointed to the future with their bar code scanning/price comparison technology. Though not quite ready for prime time, you could see how these apps would fundamentally change the retail experience by putting the power of information in the customer’s hands at the point of purchase. See it in action:

Google has brought the future home by optimizing their product search for use on Android and iPhones, making it easy for customers to read reviews and check prices right now. Is haggling coming back in style?

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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