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Consumer Behavior: Restaurant Customers Photograph Their Meals

(a s client) posted a video yesterday to of a Jason Davis On The Road segment about them.

It’s a very good piece. About 34 seconds in, the video features a couple of customers who order a cup of ice cream and sit down to eat and one of them photographs is ice cream:

In the age of digital photography and zero film costs, this type of consumer behavior is common and it is usually accompanied by uploading their photos and sharing them on Flickr and Facebook.

A picture is worth a thousand words, of course, and when you consider the network effect of friends’ lists, it’s is probably worth closer to a small library.

Most of this customer-generated photography, however, goes unnoticed by the brands that are the subjects of the photos.

If your customers are telling your story, you need a strategy in place to help them do just that.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

2 Comments

  1. Michael Rose on May 15, 2009 at 2:48 00 pm CDT

    One of the coolest sites along these lines is http://www.chef2video.com, where people upload cooking or restaurant review videos or even live broadcasts.



  2. Michael Rose on May 15, 2009 at 9:48 42 am CDT

    One of the coolest sites along these lines is http://www.chef2video.com, where people upload cooking or restaurant review videos or even live broadcasts.



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