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Google Analytics & Website Optimizer

Understanding your Web site’s traffic is an essential element of any online effort. I love because it is a very sophisticated analytics service, it’s free, and it integrates with Google’s other great tools like and . If you’re not using it, I’d consider doing so.

Deepak Kumar‘s talk on Google Analytics and Website Optimizer to webmasters at the Google India SearchMasters ’09 conference. (See slides.) Found via .

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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