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Millennials’ Online Behavior

Unless noted otherwise, these statistics are from the Pew Internet & American Life Project report [PPT] Teens and the Internet January 9, 2009.

  • 53% of connected families go online together for shared experiences – Pew Internet & American Life Project, Networked Families, October 19, 2008
  • Lower income youth download more study guides – G. Knell National Literacy Summit, 2007
  • Low income youth are more apt to visit conversational sites to express opinions – G. Knell National Literacy Summit, 2007
  • 93% of teens use the internet
  • 87% of teens use email
  • 60% of teens have a desktop/laptop computer
  • 97% of teens play video or computer games
  • 75% of teens have a cell phone
  • 90% of online teens use their browsers for cloud computing activities
  • 68% of online teens use instant messaging
  • 20% of teens have their own PDAs or Blackberries
  • 30% of online teens keep blogs and regularly post
  • 54% read blogs
  • 35% of online teens find out about new songs by free downloads
  • 33% of online teens swap files on peer-to-peer networks
  • 40%-50% of teens have DVRs in house
  • 55% of online teens use Wikipedia
  • 74% of teens have an MP3 player
  • 70% of online teens use social network sites
  • 40%-50% of online teens tag content
  • 60%-70% of teens have digital cameras
  • 50%- 60% of online teens post photos online
  • 25% of online teens have downloaded podcasts
  • 40% of teens have video cameras
  • 25% have uploaded videos
  • 75% view videos on video-sharing sites
  • Close to three-quarters of online teens have created content for the Internet
  • 39% of online teens have shared their own creations online
  • 37% of online teens have rated a person, product, or service online
  • 26% of online teens report keeping their own personal Web site
  • 25% of online teens have created or worked on Web sites or blogs for others, including those for groups or school assignments
  • 20% of online teens say they remix content they find online into their own artistic creations

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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