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Mind Reading & Neuromarketing

This piece from January examines ‘s ability to identify specific thoughts through the use of Functional MRI or FMRI. The technology enables the viewing of real-time MRIs instead of the traditional still images.

The second half of the segment addresses neuromarketing, a field I’ve touched upon in the past.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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