Benefits Of Social Networking For Small-Business Owners – Interview Notes

This is a response to a columnist who asked: “Is online networking (Facebook, LinkedIn, Twitter, etc.) more effective than formal in-person networking (i.e., BNI, LeTip, etc.) or it is a question of totality?” I don’t know that social networking is either more or less effective than in-person marketing so as much as it is different. I [...]

Steve Rubel On The Power Of Personal Brands In The Twitterverse

This is Steve Rubel addressing the 140 Character Conference and discussing personal brands and Twitter. Found at Blip.tv through Albert Maruggi’s Marketing Edge podcast, a must-listen. Albert has a great interview with Rubel in his last podcast.

Microsoft’s Uphill Marketing Battle: Googling With Bing

This parody of a Bing commercial from CollegeHumor sorta sums up Microsoft’s difficulties gaining marketshare from Google.

MinnPost Continues To Experiment With Online Advertising Formats

First there was the microsponsorship of David Brauer’s blog at MinnPost, Braublog. Now MinnPost is experimenting with “Real Time Ads,” essentially creating ad inventory for advertisers’ RSS feeds. The concept is not new but MinnPost’s experiment will give us a local example that will fun to watch. Publisher Joel Kramer discusses the experiment:

Fortune 100 CEOs Are Bravely Leading Their Companies Into The Past

Dan Haugen’s excellent piece at MinnPost about Best Buy’s new social media savvy CEO Brian Dunn, points out just what an anomaly Dunn is, based on a report by the UberCEO blog. In the last section of his article, Haugen warns that “By avoiding them, these leaders could be putting their own image and their company’s [...]

HTC Hero To Challenge The iPhone

The biggest news about this phone is the built-in Flash support. The Mirror lists five reasons to love the HTC Hero.

The One Big Thing: The Revolution Will Be Crowdsourced

The One Big Thing you need to know about this week is the role citizen media and the social Web played in reporting the popular revolt over the Iranian election results. I won’t give you a play-by-play but I will offer a few thoughts: Information Wants To Be Free The first and most obvious thing was that the [...]

Financial Reporting In Today’s Economy

A panel of leading financial reporters assess the global crisis and discuss the ‘perfect storm’ of events that led to it. Aspiring journalists will hear how to avoid the perils and pitfalls of the profession, and media observers can decide for themselves if the media is to blame. Speakers include Charles Gasparino, on-air editor, CNBC; author [...]

Facebook Status Off

As usual, they identify another aspect of online behavior for hilarious ridicule:

YouTube Offering New Channel Designs

YouTube is offering new channel designs that are a vast improvement over the current designs, both in presentation and as a user experience. All channels will be ported to the new version automatically on July 15 if you do not do so yourself before then.

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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