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MinnPost Continues To Experiment With Online Advertising Formats

First there was the microsponsorship of David Brauer‘s blog at MinnPost, . Now MinnPost is experimenting with “,” essentially creating ad inventory for advertisers’ RSS feeds.

The concept is not new but MinnPost’s experiment will give us a local example that will fun to watch.

Publisher Joel Kramer discusses the experiment:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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