If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the “monetization” of video content in the form of interactive product placements.
Adobe is on board with HTML 5, too:
- YouTube’s New 1080p HD Format & New Upload Anywhere Feature
- ClickThrough: Clickable Video Enables Product Placement eCommerce
- Web 2.0 Summit Video
- Yahoo! Ramping Up Original Video
- Open Source Manual Writers