The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national â€œUnlearnâ€ conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicagoâ€™s Drake Hotel. Since the BMA is a business-to-business organization, Scottâ€™s keynote is tailored to a B-to-B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open. Found at Vimeo from David Meerman Scott via Andy Giefer.