I’m catching up on my podcasts while I’m on vacation and I’ve been listening to a Midmorning episode that features James Fowler and Nicholas Christakis, MD, authors of Connected: The Surprising Power of Our Social Networks, in which they discuss how traditional social networks affect our behavior.

The subject has an obvious appeal to me considering how closely I pay attention to the virtual kind. As a communications professional, it’s important to understand both and how each affects the other.

Give a listen: