Avoid Car Accidents With Augmented Reality

An augmented reality system that makes walls transparent could prevent road accidents. Found at YouTube from newscientistvideo.

Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Newspaper SEO

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Google Including Google Trends Charts In Search Results

Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this. But why include the charts? Is this an attempt by Google to teach the broader public about [...]

Apple iPad Hands-On Demonstration

Here’s a hands-on demonstration of Apple’s new iPad tablet computer. Found at YouTube from parislemon via TechCrunch.

Google Nexus One Smartphone Unboxing…Ninja Style

This sure looks like it should be an official Google ad for the Nexus One but it appears to be just some super-talented animator showing off his stuff. Found at YouTube from PatrickBoivin via Julio Ojeda-Zapata’s Your Tech Weblog.

Minnesota Monday – Communications Bloggers Posts From Last Week

Interesting posts from Minnesota communications bloggers for the week ending 1/24/10. Culled from the Minnesota Social Media Bloggers FriendFeed room. Julio Ojeda-Zapta blogs about Norm Coleman dropping out of the Minnesota Gubernatorial race via Facebook then follows up with a Sunday front page piece with a quote from yours truly Christopher Lower posts a PR/Social Media case study [...]

Facebook How To: “Retweet” Feature Demonstration

Facebook keeps adding new Twitter features, the most recent being the ability to effectively “retweet” content that appears in your live or news feeds. The significant element of this new feature as a marketing utility is the fact that the feature source-stamps the content, so something I post personally that is shared by someone else, [...]

Using Status Updates To Announce Your Unemployment – Interview Notes

[/caption] Last year I responded to a reporter asking: “I am seeking someone who can discuss whether announcing a recent personal layoff in a Facebook status update is the right choice and some advice on the best way to do it.” This was my answer: I think it depends upon the circumstances [...]

Augmented Reality Building

This building in Japan features a QR code on the outside facade that lets people take a picture of the 2D barcode and get sent to the building’s website. An iPhone app lets users see an augmented reality layer over the building, showing the the building’s stores, their sales/promotions, and tweets from within the building. Found [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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