Augmented Reality Building

This building in Japan features a QR code on the outside facade that lets people take a picture of the 2D barcode and get sent to the building’s website.

An iPhone app lets users see an augmented reality layer over the building, showing the the building’s stores, their sales/promotions, and tweets from within the building. Found at Vimeo from Alexander Reeder via Making The Mogul via Holy Kaw!

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

4 Comments

  1. home builders marketing on March 11, 2010 at 4:50 42 am CDT

    This building in Japan features a QR code on the outside facade that lets people take a picture of the 2D barcode and get sent to the .



  2. marketing for home builders on March 12, 2010 at 4:09 13 am CDT

    This building in Japan features a QR code on the outside facade that lets people take a picture of the 2D barcode and get sent to the …



  3. marketing for home builders on March 12, 2010 at 10:09 00 am CDT

    This building in Japan features a QR code on the outside facade that lets people take a picture of the 2D barcode and get sent to the …



  4. Top 20 e-Strategy Posts Of 2010 on December 31, 2010 at 3:09 40 pm CDT

    […] Augmented Reality Building […]