Philips Vs. The Sun: Perfect Example Of Commercial Content

In light of yesterday’s two posts of The Future of Advertising Agencies and The Future of Digital Agencies, I thought I’d post this video that demonstrates a Philips Wake-Up Light in a unique and compelling way. The content stands on its own, though it is entirely commercial. You want to watch all three minutes of it to find out how it ends, even though you know how it will end. Found at YouTube from PhilipsVersus.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.