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The Paradox Of Choice – Barry Schwartz

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. Found at TED.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

2 Comments

  1. Doug Hamlin on January 8, 2010 at 2:14 00 am CST

    It’s a great video, David. I had seen it before but watched it again.

    Also check out the Radiolab episode on choice if you haven’t heard it.

    http://www.wnyc.org/shows/radiolab/episodes/2008/11/14



  2. Doug Hamlin on January 7, 2010 at 9:14 50 pm CST

    It’s a great video, David. I had seen it before but watched it again.

    Also check out the Radiolab episode on choice if you haven’t heard it.

    http://www.wnyc.org/shows/radiolab/episodes/2008/11/14



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