Facebook Becoming A Heavy Hitting News Distribution Channel?

Facebook was the #4 source of visits to News and Media sites last week, after Google, Yahoo! and msn (see table below). News and Media is the #11 downstream industry after Facebook, receiving 3.69% of the social networking site’s traffic.

For journos: Facebook is increasingly where people are their news. You need to be there or you’ll be out of sight, out of mind.

For communicators: The news shared through Facebook is far more valuable than news shared elsewhere online because it is usually coming from a trusted source, a Facebook friend, and will therefore likely garner greater attention. Client media placements need to be shared in Facebook.

via weblogs.hitwise.com Posted via web from David Erickson’s Posterous

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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