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Trend: Haul Videos

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see.

Haul videos are funny, a little weird, and they’re the latest thing.

The following chart shows the volume of searches for the singular and the plural versions of “Haul Video”:

Haul Video Search Volume - 2007-2010

While the volume of searches are increasing, the searches are originating from California, according to Google Insights for Search. That will likely change rapidly once retailers get wind of this trend.

Haul Video Search Volume - California - 2007-2010

I have ceased to be surprised by what people do online but thankfully, I have not ceased to be amused. However silly I think these Haul videos are, I still can recognize retailing gold when it punches me in the face.

A search for Haul at YouTube returns 105,000 videos. A spot check reveals that surprisingly few of these videos are for U-Haul or another unrelated topic.

What more could a retailer ask for that enthusiastic, peer-to-peer endorsements of their shopping experiences? Retailers should be cultivating if not deliberately encouraging the creation of these videos.

Some of these Haulcasters are developing quite a following and branding their own channels. Take Sushirockstar, who, through her 89 Haul videos, has garnered nearly a million video views, more than 200,000 channel views, and boasts nearly 15,000 subscribers.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

5 Comments

  1. Don on March 2, 2010 at 11:43 31 pm CST

    cute video, fun to watch…..



  2. Haull Vloggers | aphelis on March 14, 2010 at 1:32 36 pm CDT

    […] The Boing Boing post links back to Susannah Breslin’s personal blog which is not very informative. More information can be found about this phenomenon under the term “haul video”, “haul videos”, “mall haul” or “makeup haul”: “Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. […]A search for Haul at YouTube returns 105,000 videos. A spot check reveals that surprisingly few of these videos are for U-Haul or another unrelated topic. What more could a retailer ask for that enthusiastic, peer-to-peer endorsements of their shopping experiences? Retailers should be cultivating if not deliberately encouraging the creation of these videos.” (read more over at David Erikson’s blog) […]



  3. Online Shopping Mall on June 10, 2010 at 8:18 12 am CDT

    Interesting stuff!



  4. Online Shopping Mall on June 10, 2010 at 8:18 12 am CDT

    Interesting stuff!



  5. Top 20 e-Strategy Posts Of 2010 on December 31, 2010 at 3:08 47 pm CST

    […] Trend: Haul Videos […]



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