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Targeted Facebook Status Updates

The ability to target your Facebook status updates to specific audiences is an often-overlooked feature of the social networking service. I use it often to reduce the noise and increase the signal for my Facebook friends. With this feature, I can send marketing-related content to only those people who are likely to find that of value.

Here’s a screencast of how it works:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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