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Two Big Things: Microsoft Kinect & Google TV

Microsoft introduced Kinect, its motion-sensing Xbox controller, at E3 this week. The system will respond to voice controls and allow gamers to interact with their video games without the need for a controller. Found at YouTube from IGNentertainment.

While Kinect’s influence will be felt most immediately in the video game market, it is a clear continuation of the trend toward more natural interaction with technology and it will set expectations: If I don’t need a controller for my Xbox, why do I a keyboard and mouse for my computer?

Couple this trend toward the elimination of traditional input devices with Google TV. Microsoft’s strategy with Kinect and Xbox Live is to turn their video game console into the central component of your home entertainment system. Google is trying to do the same thing with Google TV by bringing the Internet into your television and making it super simple to use. Found at YouTube from Google.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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  1. […] posted a video of Johan Lehrer talking neuromarketing; discussed Microsoft Kinect and Google TV; posted a video interview with Minnesota blogger Amber Carter of An Amber Colored Life; and posted […]



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