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Search Behavior During Breaking News: Haiti Earthquake

I often use this example for my presentations on how people react to the news. I think by understanding search behavior you can better plan your overall search engine optimization efforts, but you can also anticipate and take advantage of surges in search as a result of breaking news. Found at YouTube from estrategy.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

1 Comment

  1. Social Media & Disasters on September 4, 2011 at 8:09 41 pm CDT

    […] how search behavior unfolded during the Haiti earthquake of January […]

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