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Your Blog Is Made For Boys

sandbox with boy and walnut leaves, late fall
Photo courtesy of Sarah Gilbert

That’s what a colleague (a female) told me not long ago: My blog was designed for boys. By which I’m pretty sure she meant, there’s too much stuff on it. It’s too cluttered.


This blog serves many purposes for me: It’s a virtual business card. It is part of my thought process. And it is a virtual sandbox that I can use to experiment with things.

As a result of that experimentation, the blog has grown by accretion, collecting badges and scripts and links and buttons over the years.

It’s time to clean house.

I’m taking a week off of work and during that week, I intend to redesign this blog, clean, tidy up, and get uncluttered.

So, please, bear with me.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.


  1. jlbraaten on August 16, 2010 at 4:20 00 pm CDT

    On one hand, I can see her point. On the other, your traffic skews male (, so isn’t that a good thing?

    Have fun with the redesign!

  2. derickson on August 16, 2010 at 9:53 00 pm CDT

    I’m not so sure the male skew is such a good thing, considering that the communications professions tend to be dominated by women. It will be interesting to see of the demographics change after the redesign. 🙂

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