Cost Per Action

YouTube Skippable Video Ads

YouTube Skippable Video Ads

Google Introduces Cost Per Action Video Ads

Google is rolling out skippable video ads for YouTube that which early results suggest garner view-through rates of 20-70%. Advertisers are only charged when viewers actually watch an ad.

THOUGHT: Performance-based advertising is the future of advertising pricing. As advertisers expect more proof for their dollar, what does that do to less measurable media like print and old-school television?

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.