Generational Social Networking

Generational Social Networking

Image courtesy of pretentiousfilmmaker on Flickr

Social Media Use By Generations [TABLE]:

Source: Pew Internet & American Life Project

83% of Millennials use social networking sites, compared to 67% in 2008.

62% of Gen Xers use social networking sites, compared to 36% in 2008.

50% of Young Boomers use social networking sites, compared to 20% in 2008.

43% of Older Boomers use social networking sites, compared to 9% in 2008.

34% of the Silent Generation use social networking sites, compared to 11% in 2008.

16% of the G.I. Generation use social networking sites, compared to 4% in 2008.

THOUGHT: Social network use is becoming ubiquitous, woven into the fabric of our everyday lives much like email and search have done before it.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.