Hispanic cell phone use increased 25% since 2005, compared with 18% for all adults in the U.S.
19% of Hispanic adults live in a household that owns at least one smartphone, compared with 5% in 2005.
Hispanics text at greater rates than the general market (64% vs. 56%).
They download music at greater rates (22% vs. 15%).
They play games more often (19% vs. 15%).
And they access social networks more often (12% vs. 10%).
THOUGHT: Livin’ La Vida Mobile!
GET THESE STATS DELIVERED DAILY TO YOUR INBOX:
- Generational Social Networking
- Smart Shopping: Mobile Shopping Demographics
- Tweeting & Checkins Not Mainstream