Hispanic Mobile Use

Photo courtesy of bigdigo on Flickr

Scarborough Research:

Hispanic cell phone use increased 25% since 2005, compared with 18% for all adults in the U.S.

19% of Hispanic adults live in a household that owns at least one smartphone, compared with 5% in 2005.

Hispanics text at greater rates than the general market (64% vs. 56%).

They download music at greater rates (22% vs. 15%).

They play games more often (19% vs. 15%).

And they access social networks more often (12% vs. 10%).

THOUGHT: Livin’ La Vida Mobile!

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