Mobile Latinos

Hispanic Mobile Use

Photo courtesy of bigdigo on Flickr

Scarborough Research:

Hispanic cell phone use increased 25% since 2005, compared with 18% for all adults in the U.S.

19% of Hispanic adults live in a household that owns at least one smartphone, compared with 5% in 2005.

Hispanics text at greater rates than the general market (64% vs. 56%).

They download music at greater rates (22% vs. 15%).

They play games more often (19% vs. 15%).

And they access social networks more often (12% vs. 10%).

THOUGHT: Livin’ La Vida Mobile!

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.