• Advertising
    • Behavioral Targeting
    • Online Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Neuromarketing
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

e-Strategy

Content Marketing Blog

  • Home
  • Newsletter
  • Podcasts
    • Beyond Social Media
    • The Daily Numbers
  • B2B
  • Retail
  • Political
  • Musical
  • Sports
  • Web Dev

Mobile Latinos

Mobile Latinos
Rate this post
Hispanic Mobile Use
Photo courtesy of bigdigo on Flickr

Scarborough Research:

Hispanic cell phone use increased 25% since 2005, compared with 18% for all adults in the U.S.

19% of Hispanic adults live in a household that owns at least one smartphone, compared with 5% in 2005.

Hispanics text at greater rates than the general market (64% vs. 56%).

They download music at greater rates (22% vs. 15%).

They play games more often (19% vs. 15%).

And they access social networks more often (12% vs. 10%).

THOUGHT: Livin’ La Vida Mobile!

GET THESE STATS DELIVERED DAILY TO YOUR INBOX:

Close

Similar Posts:

  • Generational Social Networking
  • mCommerce
  • Smart Shopping: Mobile Shopping Demographics
  • Landlineless
  • Tweeting & Checkins Not Mainstream

email

December 27, 2010 By David Erickson
Filed Under: Demographics, Marketing Trends, Online Behavior, Social Media Marketing, Statistics, Technographics, Text Messaging, The Daily Numbers, Video Games Tagged With: Ethnic Marketing, Hispanic, Latino, mobile, Mobile Use, Music Marketing, Social Media

Weekly e-Strategy Newsletter

Like this post? Want the best of e-Strategy and the top content marketing news delivered to your inbox every week? Join thousands of your peers who follow e-Strategy by subscribing to the e-Strategy newsletter now:
  • This field is for validation purposes and should be left unchanged.
The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

Categories

Tags

Albert Maruggi Apple Barack Obama BL Ochman blogging BSMedia comedy David Erickson Demonstration etailing Facebook Funny Google humor internet marketing Lifestreaming Links microblogging Micromarketing Minnesota Minnesota Social Media mobile Music Marketing News Online Communication Online Journalism online politics parody Political Marketing Retail Marketing Satire Screencast SEM SEO Social Media Social Networking Social Network Marketing Sports Marketing Technology Tunheim twitter Video Viral Marketing Web 2.0 YouTube

CONNECT

  • Email
  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Recent Posts

  • Managing Your Reputation Online
  • Learn The Fundamentals Of Computer Vision In 8 Minutes [VIDEO]
  • How To Dynamically Capture Source Referrals Using Google Tag Manager
  • Tiny Food Video Trend
  • Pre-Suasion: Warming The Receptivity To Messages [VIDEO]

Copyright © 2018 · David Erickson