This great study by L2 goes into detail about affluent Millennials’ online habits. Facebook, for instance, plays a pervasive role in Millennials’ media use, with 81% of them using it every day; about twice the proportion who read newspapers (45%) or watch TV (44%) daily. Found at Slideshare from L2.
- Affluent Millennials
- Millennials & Micropayments Presentation
- Mothers’ Social Media Behavior
- Finding Local Information
- Jeep’s Branded 404 Error Page On Jeep.com