Behind the Scenes Of The New Old Spice Commercial

Nice way to build anticipation: Go behind the scenes of Old Spice’s new Scent Vacation commercial with Isaiah Mustafa. See also my Old Spice Guy Case Study post. Found at YouTube from OldSpice.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.