Small Business Online Marketing Tactics

Small Businesses

Small Businesses and Online Tactics

SMALL BUSINESSES ONLINE MARKETING

American Express OPEN

65% of small businesses use their company website as a marketing tactic.

55% did so in the Fall of 2007.

36% currently use search engine optimization tactics.

26% did so in 2007.

24% are doing email marketing.

That’s up from 18% in 2007.

35% are currently using social networking sites.

That’s up from the 11% who did so in 2007.

THOUGHT: It’s a little odd to think that 35% of small businesses are not using even a website as a marketing tactic, but there you have it. There are a lot of small businesses out there; I mean really small businesses, like sole-practitioner small.

Plumbing and landscaping and painting skills typically aren’t accompanied with online communication savvy. These categories of businesses have a lot to gain from a little search engine optimization (SEO) yet relatively few of them are availing themselves of the tactic.

Not surprising, though, given that search optimization can be a little hard to get your head around and requires some technical knowledge in order to implement.

Contrast SEO to Facebook and it’s easy to understand why social networks would become such a popular tactic even if SEO is arguably a more efficient and cost-effective tactic for acquiring new business. Facebook requires no technical expertise to use and is pretty easy to learn.


SUPER COOL TOOL TUESDAY: Open Site Explorer tells you what sites link to a given web page.


Thank you for peanuts.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.