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Struggling Millionaires

Paris Hilton

Paris Hilton

THE POOR RICH

Fidelity Investments

42% of millionaires do not feel wealthy.

THOUGHT: Respondents had at least $1 million in investable assets, excluding any real estate or retirement accounts and Fidelity noted the wealthiest 5% of Americans hold more than 55% of the nation’s wealth.

Where do I start? Seriously?!? There’s just no pleasing some people, huh?

Well, one of the most important concepts any successful marketer must master is empathy. So let’s empathize, shall we?

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I wonder how much of this sentiment is a defense mechanism kicking in? During the most challenging economic era since the Great Depression, it would hardly seem appropriate to shout from the rooftops how wonderfully well off you are. Millionaires no doubt feel the effect of the diminishing dollar just as all the rest of us do.

If your target market are the wealthy, you’d be wise to understand not just their psychology but the attitudes of the rest of society toward them as well.

SUPER COOL TUESDAY: Yahoo! Site Explorer – Plug in a URL  and see who links back to that page. Try it while it lasts because who knows how long it will be around as Yahoo! merges into Bing.

Thank you for employment.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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