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Video Viewers By Race

Video Viewers by Race

YouTube Trends Dashboard

VIDEO VIEWERS BY ETHNICITY

     Nielsen Company

77.9% of online video viewers are white.
12.1% are Hispanic.
10.6% are African Americans.
3.5% are Asian Americans.
1% are Native Americans.

THOUGHT: Don’t read this as video isn’t a way to reach Hispanics or African Americans or Asian Americans or Native Americans.  You’ll simply need to do your homework like you always should: Know your audience.
Where are they hanging out online?
What kind of content do they love?
What kind of language catches their ear?
What visual style appeals?
What are they searching for?
Just because most of the online video views are not from a minority audience doesn’t mean you can’t effectively target them; you just need to be smart about it.

TARGET someone who has yet to taste The Daily Numbers by encouraging them to subscribe: http://bit.ly/thedailynumbers

THROWBACK THURSDAY: The @ symbol made its appearance in 1885 on the first typewriter (FYI: Typewriters were human-powered word processors): INFOGRAPHIC.

Thank you for the NFL draft. Finally.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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