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Android, Triumphant

Android

Android

ANDROID DOMINATES MARKET SHARE

The Neilsen Company

As of March 2011, 37% of mobile consumers who owned a smartphone had a device with an Android OS.

27% of consumers have devices with Apple iOS.

22% of the market uses Blackberry.

THOUGHT: The same study shows that Android devices are more desirable, with 31% of consumers wanting the Android OS, narrowly beating the 30% who want iOS.

This would seem to vindicate the Let A Thousand Flowers Bloom strategy Google has taken with Android by making the OS open source and adopting an open-door policy to app developers.

While Apple’s closed garden approach to the app store does ensure they control the customer experience, it also has the effect of frustrating the very mobile app developers who make iPhones more appealing by extending its functionality and usefulness.

THROWBACK THURSDAY: Year 2000 Fashion, as envisioned circa 1930.

 

Thank you for the four interceptions I made last night playing touch football!

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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