Local Search Engine Marketing

Local Search Engine Marketing

Local Search Engine Marketing: Punch Pizza on Saint Paul's Grand Avenue

LOCAL SEARCH ADVERTISING ON THE RISE

BIA/Kelsey

Local search advertising revenues are forecast to increase from $5.1 billion in 2010 to $8.2 billion by 2015.

That represents a compound annual growth rate of 10%.

By 2015, 30% of search volume is expected to be local.

THOUGHT: The forces driving this growth will be a more sophisticated understanding of search advertising by the advertisers themselves coupled with a dramatic growth in local search volume, as people look for stuff around their physical location using their phones and tablets and even cars.

The handmaiden to local search advertising will, of course, be local search engine optimization. It will be subservient to local search advertising only because so many people do not understand how search engine optimization works, even though it is often the much wiser investment over the long run.

PSYCH! A Career-Threatening Fortune Cookie, courtesy of The Daily Numbers subscriber Kris Jensen‘s mad Photoshop skillz.

 

Thank you the brilliant people I work with every day.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.