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Location-Based Services Demographics

Social Media Sign At Jersey Mike's

Social Media Sign At Jersey Mike's



About 7% of US mobile phone subscribers used location-based “check-in” services on their phones in March 2011.

18% of smart phone subscribers did so.

26% of check-in service users are 18-24 year olds.

32.5% are 25-34 year olds.

They are more likely to be full-time students (23.3%) when compared with total mobile (14.6%) or overall smartphone users (16.5%).

THOUGHT: While check-in services are relatively new and are little used compared to other social media services, they are the early adopters who tend to be trend setters and who tend to be efficient vehicles for spreading awareness due to their influencer status.

Check-in services should be a serious consideration for any organizations with specific locations at which they need a physical presence with which to do business. If you’re opening up a new store or restaurant, give careful thought to encouraging check-ins and rewarding those who do, if only to identify those influencers.

They are heavy consumers of mobile media, both in terms of using the various features of their devices as well as the type of mobile content they like. Think about providing them mobile friendly content that they can share with their networks.


FOLLOW FRIDAY: Follow Tunheim client Alliance For Consumer Education’s Strike Out Inhalant Abuse campaign on the Web, on Twitter and on MySpace or Facebook and download the facts & resources kit.

WATCH this PSA from the Strike Out Minnesota campaign featuring Minnesota Twins pitcher Glen Perkins (and share it with your networks, please): Minnesota Inhalant Abuse.


More than 22 million Americans have used inhalants at least once in their lives.

Abuse is highest among children aged 12 to 17.

Inhalants are the fourth most abused substance after alcohol, tobacco and marijuana

Studies by the Office of National Drug Control Policy found that kids are 50% less likely to abuse an inhalant if their parents talk to them about the dangers of abusing inhalants.

Thank you for Harmon Killebrew.


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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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