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Social Television

Social Television

Social Television: Mystery Science Theater 3000

DAYPARTING SOCIAL TV

TVGuide.com

20% of TVGuide.com users said they are now watching more live TV to avoid plot and reality “spoilers” that may be revealed in real time on social networks.

62% of Twitter users said they talk on Twitter before the show airs.

69% do so afterwards.

47% do so during their show.

47% of Facebook users discuss their show on Faceboook before it airs.

68% do so after it has been broadcast.

24% do so during the broadcast.

THOUGHT: Do you know what TV shows your customers or target audiences watch?  Do you watch them yourself? Do you pay attention to the social media conversations about those shows?

Is there a way you could meaningfully participate in those conversations…as a brand?

Understanding your customers’ lifestyle attributes are is just as important as understanding their demographics and technographics.

 

MINNESOTA MONDAY: Former Minnesota governor Tim Pawlenty‘s speech to the Faith & Freedom Coalition last Friday has, to date, accumulated 210 views on YouTube [WATCH.] The YouTube video for Minnesota Congresswoman Michele Bachmann‘s speech to the same audience Friday has garnered 540 views [WATCH.]

 

Thank you for Humphrey Bogart!

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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