20% of TVGuide.com users said they are now watching more live TV to avoid plot and reality “spoilers” that may be revealed in real time on social networks.
62% of Twitter users said they talk on Twitter before the show airs.
69% do so afterwards.
47% do so during their show.
47% of Facebook users discuss their show on Faceboook before it airs.
68% do so after it has been broadcast.
24% do so during the broadcast.
THOUGHT: Do you know what TV shows your customers or target audiences watch? Do you watch them yourself? Do you pay attention to the social media conversations about those shows?
Is there a way you could meaningfully participate in those conversations…as a brand?
Understanding your customers’ lifestyle attributes are is just as important as understanding their demographics and technographics.
MINNESOTA MONDAY: Former Minnesota governor Tim Pawlenty‘s speech to the Faith & Freedom Coalition last Friday has, to date, accumulated 210 views on YouTube [WATCH.] The YouTube video for Minnesota Congresswoman Michele Bachmann‘s speech to the same audience Friday has garnered 540 views [WATCH.]
Thank you for Humphrey Bogart!
GET THESE INSIGHTS DELIVERED DAILY TO YOUR INBOX:
- Wordcloud: Tim Pawlenty’s 2010 State Of The State Address
- The 1000 Follower Threshold
- Social Media Marketing & Pop Culture
- Trend For 2008: TV Ad Bugets Shift To Social Media
- The Oprah Search Effect