Photo of a woman blogging

Photo courtesy of the More Than We Know Blog

BLOG DAYPARTING

KISSMetrics Infographic

70% of users say they read blogs in the morning.

But most users read blogs throughout the day, as well, not just one specific time.

Men are more likely than women to read blogs during the evening and at night.

The average blog usually gets the most traffic on Mondays.

The average blog usually gets the most inbound links on Mondays and Thursdays.

The average blog usually gets the most inbound links at 7 AM.

THOUGHT: Blogs are one of the best vehicles for content marketing these days.

First, unlike social media, you own them. If you self-host them, you’ve got access to all your data all the time and are therefore not at the mercy of a Facebook or Twitter and their terms of service or service outages or whatever.

Second, done right, search engines love blogs.

Third, unlike, other social platforms, you have access to all the analytics for the traffic to and on your blog, so you can gain much deeper insights if you know what you’re looking for.

Some of that insight will be what content gets the most traction, when, among whom, and ultimately, why it gets traction. That in turn will help you learn what content performs the best for whatever purpose you need it to perform.

As I said before when discussing email dayparting; the aforementioned numbers can act as a guide but the most important thing to keep in mind is know your audience.

 

FOLLOW FRIDAY: The annual Minneapolis Aquatennial is a on Twitter (and is a client of Tunheim). Follow them @aquatennial to learn about all the different events.

 

Thank you for Summer.

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