Full Circle: The Facebook Goes Back To School

The Facebook Goes Back To School

The College Of New Jersey photo courtesy David Erickson

SOCIAL MEDIA & COLLEGE ADMISSIONS

Schools.com Infographic

77% of colleges post content to their Facebook pages that focuses on prospective students.
51% feature content for their current students.
46% feature content for alumni.
44% feature school sports news.

THOUGHT: It’s a little ironic that The Facebook, the social network that was once the sole domain of students, is now being discovered by educational institutions looking to discover…students.

Given that Facebook’s history is rooted deeply in the soil of academe, it’s also a little astonishing how little universities and colleges know of the network and students’ behavior on it.

The first step is understanding your audience and these numbers would seem to indicate that they know who that is.

Where I think most educational institutions are missing a huge opportunity is understanding the tremendous content assets they have at their disposals. A college or university is nothing if not a den of experts. 

Smart educational institutions are setting their professors and researchers and students free on Facebook and Twitter and YouTube and iTunes and blogs to share what they know and then aggregating that expertise under the institutional brand. 

Prospective students want to know that they’re going to be getting their money’s worth and,  just as importantly, they want to know what their experience will be like should they choose that college. 

Current students want to know about their community: They want school news, they want to learn about their peers, they want to know about events on-campus and off. 

Alumni want to be assured that their money is being well-spent and they want to relive the glory days vicariously.

THROWBACK THURSDAY: WATCH How To Use A Dial Telephone.

 

BONUS: Read my piece at Tunheim.com about How People Find Doctors Online

Thank you for office pot lucks.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.